The worst leads are inbound leads… unless…
- You’re able to only generate inbound enquiries from decision-makers inside organisations that have real buying power.
- You’re able to only generate inbound enquiries from organisations that either want you to deliver virtually or in-person at a location nearby .
- You’re able to only generate inbound enquiries from the target industry that you most want to work with.
Welcome to The Expert Services Directory where I’ll be helping you generate the most qualified leads - passively - for an entire YEAR and get in front of over 15,000 decision makers!
Let me guess…
You’re a busy coach / consultant / service provider who wants more qualified prospects to get their eyes (and buying power!) on your services.
And you have the best intentions when it comes to proactive lead generation… but it’s also hard to manage all of the time. Especially when you’re busy delivering to clients / getting ready to go on holiday or create that new service that you’ve been dreaming about. You really want inbound enquiries from qualified leads who are searching for your expertise and have budget to pay you… so you’ve been posting on LinkedIn but it’s not getting you anything other than annoying requests from junior employees who are only benchmarking their current services instead of being the buying power behind new business.
If any of that sounds like you?
I’ve created The Expert Services Directory with YOU in mind.
“The Expert Services Directory is where I’m leveraging my extensive databases and professional relationships to help coaches, consultants and service providers to generate qualified inbound leads, increase their enquiries without having to post anything on social media and make more sales”
Interested?
The Expert Services Directory is where I’m connecting small business owners with senior HR professionals and other relevant decision makers in the UK within four key industries:
- Technology (inc. cyber security + SaaS)
- Professional Services (inc. Law, Tax, Consultancy + Accountancy)
- Charities
- Sports (inc. clubs + grounds)
All so that coaches, consultants and service providers are able to generate steady enquiries without having to post on social media all of the time or beat themselves up for not always being super consistent with their proactive outreach.
So if you’re a coach, consultant or service provider who wants:
– More qualified inbound enquiries about your services from decision makers with real buying power in the industry / location that you want to work with.
– To supplement your existing lead generation strategy with passive lead generation across an entire year – so that you’re still getting seen even when you’re in delivery mode and can’t find time to generate leads.
– To be proactively marketed by me to thousands of key decision makers every month?
Then you need to join The Expert Services Directory!
‘It all sounds pretty dreamy to take the lead generation off my hands… but what do I actually GET?’
Great question – and before I answer? It’d be helpful for you to know why I’ve created The Expert Services Directory.
Over the last eighteen years I’ve been developing great relationships (and huge databases!) of qualified leads – who are always asking whether I can recommend a coach / consultant / service provider in ten main areas:
- Exec. Coaching
- Marketing
- Finance
- Change / Transformation
- Leadership
- Health + Wellness
- Coaching (other. Inc. neurodiversity / performance/ influence etc)
- Communications
- Culture
- Talent Development
And the truth is, that I know a lot of people… but was starting to get asked so much that I was getting a little wiped out by making referrals + helping people to build relationships with my stakeholders – and losing time working on my business in the process.
So I talked to the decision makers I know well and asked them if they’d consider using a directory to find qualified coaches, consultants and service providers so that they could find resources in one easy place and the answer was a resounding YES – if I built it.
Over the last few months, I’ve been patiently segmenting our databases and generating qualified prospects who want to use a clear online directory to find external suppliers that can help them in the following areas:
- Exec. Coaching
- Marketing: e.g Podcast producers/ videographers/ fractional marketers/ social media experts
- Finance: e.g Fractional finance directors, accountants, bookkeepers, financial wellbeing experts.
- Change / Transformation: e.g Consultants in change management / transformation / projects.
- Leadership: e.g Leadership development, emotional intelligence, fractional HR services
- Health + Wellness: e.g. Menopause, mental health + wellbeing, stress / burnout.
- Coaching Other: e.g Neurodiversity / performance/ influence / boundaries
- Communications: e.g Communication skills, media training, email marketing
- Culture: e.g Team development, team building, psychological safety
- Talent Development: e.g Fractional Talent Development, career development, onboarding
And now? I’m inviting the very best providers in those areas (YOU!) to be part of The Expert Services Directory where you’ll be directly featured to senior HR professionals and other relevant stakeholders (depending on specialism + industry) so that you can generate more qualified inbound enquiries + make more sales… and so that they can benefit from genuinely great external service providers to support them properly.
Choose Your Directory Package
Standard
£500/year
Featured listing
Monthly external promo (1 location + 1 industry)
Promotion in 1 specialist category
Quarterly analytics
No commission on leads
Directory+
£850/year
Everything in Standard, plus:
Quarterly solo email feature
Promotion in up to 2 locations
Up to 6 SEO-optimised articles
Increased visibility + conversions
| Feature | Standard £500/year | Directory + £850/year |
|---|---|---|
| Featured Directory Listing |  Included | Included |
| Templates + Training to Optimise Listing | Included | Included |
| Monthly Promotion via External Email | Promoted to 1 location + 1 industry | Promoted to 1 location + 1 industry |
| Quarterly Performance Reports | Included | Included |
| Promotion in 1 Specialist Category | Included | Included |
| Industry Marketing | 1 Industry | 1 Industry |
| Location Visibility | 1 UK Location | Two UK Locations - Double your exposure and access in-person and virtual opportunities across wider regions |
| Solo Promotional Emails |  Not Included | Quarterly Solo Promotions - Be featured individually in a direct email with your blurb, services, and CTA front and centre |
| SEO-Optimised Articles | Not Included | Up to 6 Articles - Showcase your voice, build trust, and improve search performance with attached expert content |
| Commission on Leads/Sales | 0% Commission | 0% Commission |
Directory
Standard
£500/year
Your simple, strategic visibility solution
A one-year listing in The Expert Services Directory, complete with proactive monthly promotion to key decision-makers in your chosen industry, location, and specialism.
What’s Included
Featured Directory Listing
With training and templates to help you create a standout profile that clearly communicates your expertise and commercial value.
Monthly Email Promotion
Your specialism is promoted in an industry + location-specific email, sent directly to decision-makers who are actively seeking external providers.
Quarterly Performance Reports
Get insight into your listing’s impact — including views, enquiries, and lead metrics — with guidance on how to refine your profile if needed.
Targeted Exposure in One Category
Appear under your primary area of expertise so you’re found by stakeholders searching for specific solutions.
Promotion to One Industry
Select your target industry and benefit from regular, proactive marketing within that sector.
Promotion in One UK Location
Choose your preferred region to be featured — ideal for virtual or in-person work.
Zero Commission on Leads
You keep 100% of your revenue. We don’t take a cut — ever.
Directory+
£850/year
Maximum visibility. Deeper connection. Greater lead flow.
Everything in the Standard package — plus enhanced features designed to increase your visibility, deepen engagement, and boost your conversion potential.
What’s Included
(Everything in Standard, plus):
Quarterly Solo Promotions
Be featured individually in a direct email to your chosen industry and specialism — with your blurb, services, and call-to-action front and centre.
SEO-Optimised Articles (Up to 6)
Publish up to six articles attached to your listing, designed to showcase your personality, approach, and commercial impact — while improving search performance.
Promotion in Two UK Locations
Double your exposure and access opportunities across two regions — ideal for hybrid or national delivery.
FAQs
What’s included?
A full year of proactive promotion, a featured listing in your chosen industry and location, SEO support, and quarterly performance insights — with zero commission on any leads you generate.
Can I choose more than one industry or location?
Yes — with the Directory+ plan, you can be promoted in two UK locations and one industry of your choice.
What if I don’t get leads?
The platform combines SEO, monthly marketing, and a curated audience — so results are highly likely. You’ll also get guidance to optimise your listing for better visibility.
