SB Strategy Ltd

We coach neurodivergent team members and the leaders who support them. Our coaching helps individuals understand how their neurodiversity manifests in the workplace, harness their strengths in their roles, and develop practical strategies to overcome any work-related challenges.

Our coaching provides individuals with the strategies, thinking space, and encouragement they need to grow and thrive in their roles. Through coaching, we’ve helped improve employee engagement, retention and relationships at work. Team members feel understood, managers feel equipped to have difficult conversations, and workplace performance improves.

Coaching employees

Through working with us, individuals can:

• Understand how their neurodiversity shows up in professional settings
• Identify strengths and use these strategically at work
• Develop tailored strategies to overcome workplace challenges
• Improve communication and relationships between teams and leaders
• Increase confidence and understanding of how they work best

Our coaching not only improves workplace performance but also increases self-awareness and engagement, with team members feeling equipped to bring their best to their roles.

Coaching leaders and line managers

We also support managers and leadership teams who may feel uncertain about how best to support ADHD, autistic or SpLD employees. With co-coaching, leaders can gain the confidence, insight, and tools to create a supportive workplace where neurodivergent colleagues can thrive.

Leaders can:

• Gain insight into how neurodiversity impacts workplace behaviour and performance
• Learn best practice approaches to communication, feedback and performance management
• Strengthen their ability to have constructive and sensitive conversations
• Feel confident, supported and create cohesive working relationships
• Enjoy inclusive leadership using practical tools and support structures

Coaching for leaders and ND team members

With lived ND experience, advanced coaching accreditations, ADHD and ASC-specific qualifications, and over 2,500 hours of coaching delivered, we bring both expertise and empathy. Our performance-focused yet calm and approachable style puts people at ease, while our ICF-accredited coaching ensures the highest professional standard.

Beyond our coaching qualifications, we also draw on decades of leadership and operational experience across the automotive, technology, insurance, and pharmaceutical sectors. This corporate background gives us a strong understanding of the pressures, expectations, and complexities that leaders and teams face daily.We know what works in fast-paced, results-driven environments, and we translate that knowledge into practical strategies that can be applied immediately in the Workplace.

We offer strategic one-on-one and co-coaching sessions for your team and leaders to achieve their performance targets, move forward after difficulties, and navigate the challenges that can accompany an ND diagnosis.

Is this for you?

Our coaching is ideal for organisations that want to invest in their people and build workplaces where every team member can succeed. For individuals who have just received a diagnosis, team members who aren’t meeting their performance targets, or leaders who need support in developing an inclusive, neurodivergent team, we’re here to help.

We also accept Access to Work funding for employees who receive grants for workplace strategy coaching and accountability services.

Whether you’re an HR director or people lead looking to improve engagement and inclusivity, senior leaders who are driving organisational change and driving neurodiversity initiatives or team leaders and managers who want to feel equipped and confident in supporting their neurodivergent colleagues, we’re here to help.

Supporting your success

We believe neurodiversity is not a barrier but a driver of creativity, innovation, and resilience, especially when individuals and leaders are given the right support. Our one-to-one coaching and co-coaching sessions are designed to unlock potential, resolve challenges, and help both people and organisations thrive. If you’re ready to strengthen your teams, empower your leaders, and improve workplace performance through inclusive coaching, we’d love to talk.