Judy Parsons AKA The Linkedin® Lady

I help B2B companies train their sales and marketing teams to use LinkedIn strategically and confidently to improve visibility, strengthen their personal and company brand presence, generate better quality leads and build stronger relationships. 

As an independent LinkedIn trainer, I help B2B organisations train their sales and marketing teams to use LinkedIn strategically as part of their sales and marketing activity, so they can improve visibility, generate better quality leads, strengthen their personal and company brand presence and build stronger relationships.

My LinkedIn training is ideal for organisations that know their audience is on LinkedIn but are not yet getting enough value from their LinkedIn activity. I help teams move from ad hoc activity, low confidence and inconsistent results to a more strategic use of LinkedIn that supports business growth.

Marketing managers are often under pressure to generate better quality leads, support the sales team more effectively, improve brand visibility and show that LinkedIn activity is delivering a real return.  At the same time, LinkedIn can feel hard to keep up with, difficult to measure and often used without a clear plan. 

Sales teams may be on LinkedIn but not using it confidently or consistently enough for either new business development or account management. They may see it as another thing to do, rather than a practical tool for generating leads, strengthening relationships within existing accounts and identifying opportunities to grow those accounts further.

Common challenges I help organisations solve include:

• Not generating high quality leads from LinkedIn 
• Marketing and sales not aligned  
• Helping sales teams use LinkedIn more effectively for prospecting, relationship building and better-quality lead generation 
• Underused LinkedIn Company Pages and personal profiles that are not positioned strongly enough 
• Posting without a clear content plan and not getting enough traction, conversations or enquiries 
• Spending time on LinkedIn without being able to see a clear commercial return 
• Knowing LinkedIn matters, but not having the in-house know-how to make it work properly 

I use my 4 Ps framework of Profile, Prospecting, Posting and Promotion to help organisations get found, get known and get sales from LinkedIn. In practice, that means helping people present themselves well, connect with the right prospects, create content that builds trust, and use LinkedIn more strategically as part of wider sales and marketing activity. 

As a former marketing manager, I understand the pressure to generate leads, support sales teams and show that activity is contributing to business results. For the last 13 years, I’ve specialised solely in LinkedIn, so clients get access to deeper expertise, and my training is practical, step by step and tailored to the business. 

Client feedback includes: 

“Judy gave us a clear, strategic roadmap for improving our LinkedIn presence. As a result, engagement on our company page increased and we saw a rise in enquiries.” 

Another client said: “The team really benefited from Judy’s LinkedIn Page training and we were able to apply it quickly and see real-time results.” 

One Marketing Manager said “Judy transformed how our sales team utilise the platform”, while another said the sales team gained “tangible benefits from using LinkedIn with stronger confidence, network growth and more meaningful engagement.”