Becky Hewson-Haworth
Category Communications
I help tech companies communicate their compensation and benefit programmes so they attract, hire, engage, inspire and retain the top tech talent that drives business success.
About
I’m on a mission to help tech companies power employee performance with reward communications that attract, hire, engage, inspire and retain top tech talent.
The reward communication opportunity
Communicating rewards and your employee value proposition (EVP) is tough. We’re talking about compensation – complex and sensitive – and benefits, which can seem dull until employees need them and suddenly they’re incredibly important.
Accuracy and compliance are essential, but we can’t drown people in details. Nor can we be frivolous or superficial. Because reward packages provide important benefits that offer vital support, and compensation inspires development and high performance.
Then there’s your EVP: training, career pathways, culture, values, behaviors, and work environment.
It’s a lot! And that’s where I come in.
Unique expertise to supercharge your comms
I find the hooks, angles and words to:
- Bring your EVP and total reward offer to life.
- Make your culture, compensation and benefits emotive, relatable, and memorable.
- Attract talent to your business and excite job seekers about joining your team.
- Connect employees with the programmes that drive performance and loyalty.
I also build beautiful reward brands, working with your team or mine, ensuring your comms resonate in print, online, video, or email. So your employees will know this communication is for them and ensure it’s something they want to engage with.
Your temporary reward comms unicorn
I blend deep reward understanding with high-impact comms strategies. Over the past 20 years, I’ve:
- Worked as a reward specialist for Royal London, AMEC Foster Wheeler and Newcastle Building Society.
- Become a freelance copywriter for Microsoft, Tusker, and S&P Global.
- Earned a Masters in Strategic Human Resource Management, a Google marketing certification and completed a strategy course with the Institute of Internal Communications.
- Delivered results for Coca-Cola, LMGIQ, Pets at Home, and Gallagher, where I was their reward comms specialist.
Now your business can benefit from my experience gained on 50+ reward communications projects for 25 global companies, including tech giants.
Are we a good match?
I partner with HR, reward, and internal communications leaders ready to elevate their reward programmes through powerful communications.
I’m perfect for you if:
- You’ve invested in your reward programmes but your communications need to catch up.
- Your reward comms aren’t quite connecting with your employees and you don’t know why.
- Your business values aren’t reflected in your reward comms.
- Your teams don’t have the time or expertise to create or deliver the high-impact comms that will leverage your reward programmes.
“Becky brings a unique combination of deep reward experience and communication skills – – it’s hard to find and it adds incredible value. Highly recommended!” Gareth Whalley, Global Total Reward Director, Coca-Cola
Specialisms
- Communication audits – identify opportunities for enhanced reward comms.
- Employee listening – support strategy, messaging, cadence and measure effectiveness.
- Reward communication strategy – engage employees with the full value of their package and drive performance.
- Change communications – including pay transparency communications – craft and manage narratives with clear, memorable messaging.
- Employee benefit communications – self-serve materials, one-off campaigns and regular reminders.
- Manager guides – equip leaders with the knowledge and confidence to hold effective reward conversations.
- Incentive and share plan communications – simplify complex programs and inspire performance.
- Careers page copy – leverage your EVP for effective tech recruitment.
- HR policy editing – transform policies into accessible, actionable documents.
- Communications training – empower your teams to deliver strong reward comms.
How I helped LMGIQ communicate their benefits
“Following our flexible benefits platform launch, we needed to maintain engagement with our enhanced benefits. A significant investment meant keeping employees interested and informed was crucial.
“Becky developed a bespoke comms plan, logically covering all benefits alongside topical events. She also provided initial email templates for ongoing communications.
“With a mapped-out comms plan, we’ve maintained momentum and driven ROI through higher morale, attraction, and retention.”
Tayler Lee, Head of HR, LMGIQ
Get in touch today using the contact form below to transform your reward communications.
