Nick Jemetta

I help tech companies to make their teams AI-confident so that they build more profitable digital products and platforms.

​​I help product, design, and engineering leaders in tech companies to accelerate their Product Model transformation with AI, so that their teams build more profitable digital products and platforms.

Tech companies know how to deliver working software (the output), but many don’t focus on what really matters – does the software solve a valuable problem that customers are willing to pay for (the outcome)? As AI continues to disrupt the creation and distribution of technology, only those digital products and platforms that innovate to solve meaningful problems at scale will be profitable and survive.

That’s where I can help. I partner product, design and technology leaders in companies like yours to help teams turn proven Product Model principles into daily AI-enhanced product practices.

These practices create more effective product cultures, improving ways of thinking, working, and collaborating by accepting that the pace of technological change is rapid and uncertain. Tech companies often try to control this change by using traditional project management practices.

The reality though is these practices set teams up to fail. Teams are given solutions to build rather than problems to solve. Teams are unable to evaluate assumptions or talk to users, and they have no time or agency to test and learn. Rigidly building pre-defined requirements removes opportunities to iterate, which significantly increases the risk that investment in technology will not deliver positive ROI.

However, teams that adopt AI-enhanced product practices:

• Actively identify and test assumptions earlier to reduce risk.
• Continuously talk to users to discover more about their problems.
• Prioritise cheap and rapid solution testing as an input to learn.
• Build only what they believe is necessary to solve the most valuable problems, then let the data guide their next decision.
• Create powerful feedback loops to build confidence and provide continuous opportunities to iterate.
• Increase the likelihood that investments in technology generate profits, rather than create cost.

The real value in integrating AI into your culture and ways of working is the time and space it creates for teams to do more of what matters. Deeper critical thinking, talking to users and stakeholders, setting goals aligned to company strategy and prioritising ideas based on contribution to these goals. These and similar activities are uniquely human skills.

AI is a force multiplier for teams of capable and motivated humans to deliver higher quality outcomes, faster.

I help teams increase their AI confidence by showing them how to move past the AI hype. Together we find tool-agnostic clear and compelling use cases that increase team effectiveness by automating low value, manual, repetitive or time-consuming tasks such as:

• Building prototypes to test with users.
• Analysing data and summarising user research findings.
• Market or competitor research.
• Thought partner to move from a blank page to a first draft.
• Personal productivity (drafting emails and documents, summarising meeting actions).

When training teams on these AI-enhanced practices, I take a proactive and pragmatic approach combining over a decade working in and leading product teams, with more than 4 years coaching and advising 20+ Product and Technology leaders from many industry sectors. Clients have included Argos, Sainsbury’s, Tesco, E.ON Next, Anglo American, BT, Freenow and Abcam.

In 2022 I was one of Europe’s 50 Top Product Coaches chosen to attend the first Silicon Valley Product Group (SVPG) Coaching Masterclass.

A Head of Design whose team I recently advised said:

“Nick has helped us significantly level up team ways of working, integrating AI into our discovery and delivery workflows to learn faster and create value continuously.”

If you are responsible for generating value from your technology investments and not achieving the ROI you expect, then drop me a message in the form below.

I look forward to talking!