Andy Storch

I help executives, senior managers, and high-potential leaders in tech and software companies to build and own their personal brands so that they can inspire teams, influence stakeholders, and drive business results.

By developing self-awareness, communication skills, and visibility strategies, I help leaders strengthen both their leadership effectiveness and their personal brand, creating measurable value for themselves and their organisations.

When leaders in technology understand their strengths, values, and impact, they make more intentional choices about how they show up. This self-awareness is the foundation for clear, consistent communication and authentic leadership. Internally, it helps them lead change more effectively, break down silos, and foster stronger collaboration. Externally, it builds trust with clients, attracts top talent, and positions the company as an industry leader.

The challenge is that many leaders—especially those in technical, product, or operational roles—haven’t been taught how to translate their expertise and leadership style into influence. They may be unsure how to share insights without seeming self-promotional, how to show up online without risk, or how to connect their personal reputation to business outcomes. That’s where I come in.

I work with leaders through three main formats:

Speaking – My keynote talks inspire leaders to take ownership of their careers and brands, showing them why visibility matters, how to strengthen self-awareness, and how to achieve presence without ego or risk. These sessions are ideal for company all-hands, leadership summits, or industry events where you want to spark awareness and motivation.

Training – My interactive workshops take leaders deeper, guiding them to identify their strengths, clarify their unique value proposition, align it to organisational priorities, and create a sustainable plan for visibility both inside and outside the company. Leaders leave with clear positioning statements, practical tools for thought leadership, and actionable next steps they can implement immediately.

Coaching – For senior executives, high-potential talent, and technical experts, I provide tailored one-to-one or small-group coaching. This includes helping leaders deepen their self-awareness, refine their message, build confidence, and create habits that maintain visibility and influence over time.

For tech and software companies, these skills deliver clear commercial benefits:

• Talent attraction and retention – Leaders with strong, authentic brands make your company more appealing to top talent, even in competitive markets.
• Faster trust with clients and partners – Visible, credible leaders accelerate sales cycles and deepen long-term relationships.
• Change adoption – In fast-evolving industries, leaders who communicate clearly and authentically secure buy-in and reduce resistance.
• Investor and stakeholder confidence – Strong leader brands signal stability, innovation, and capability.

My approach addresses both internal and external brand building:

• Internal brand – Leaders develop self-awareness so that they understand their strengths, weaknesses, and leadership style, enabling them to communicate more effectively, model desired behaviours, and become trusted messengers for company initiatives. This strengthens culture, improves alignment, and supports change management.
• External brand – Leaders feel more confident to share their expertise in public forums—such as LinkedIn, industry events, and media—strengthening reputation and reach for themselves and the company as well as positioning both as leaders in the market.

About me:

I am the author of Own Your Career Own Your Life and coauthor of Own Your Brand, Own Your Career, host of two popular podcasts, International Keynote Speaker, and a regular creator on LinkedIn. My work has been featured in Forbes and Entrepreneur, and I’ve partnered with organisations worldwide, from innovative startups to established enterprise tech firms, such as Salesforce, Juniper, New Relic, Intuit, Autodesk, Mastercard, and more.

As a husband, father, and cancer survivor, I bring energy, empathy, and perspective to my work. My style is engaging, pragmatic, and tailored to the realities of leaders in technology-driven industries. Every session is designed to equip participants to take action immediately—and to keep building momentum long after our work together.

If you want your leaders to be self-aware, visible, credible, and aligned ambassadors for your organisation’s brand, I can help. Together, we’ll create leaders who are known for the right things, by the right people, and who turn personal visibility into a competitive advantage for your business.